This gig was a once-in-a-lifetime opportunity for me.  I was asked to create branding a new brewery that wasn't even in existence. The building where the brewery now resides was still a smog shop in downtown Anaheim.  The logo was completed (minus a few clean up changes) but nothing more.  So I took the name and created the entire marketing strategy.  Everything from the brand look and messaging to the website and even down to the pull handles, bottle tops, labels, coasters and website.